When I worked in finance, I was in a rotational program and spent some time watching a new generation of retail brands come up and exist, and I could not get the idea out of my head that I wanted to reimagine what a next-generation lifestyle brand would look like. So, I applied to business school with the very loose idea for Hill House, and while I was there, I interned for Louis Vuitton in its retail performance group, basically to convince myself to not start Hill House, because I think of myself as a very risk averse person. I thought, I don’t want to start a business; it’s so risky, it’s so scary; I love structure, it’s so unstructured; I love people, and I’ll be alone. But working at one of the most iconic brands in the world got me excited to figure it out for myself.
I wanted to create what people wanted, and I didn’t want to put that in a box. I have a very specific passion for bedding, because I think that sleep and mental health are so closely linked, and waking up in a space that you really love can have such a meaningful effect on your psyche. And I feel the same way about clothing. Feeling like you look great—whatever that means to you—can have such a profound effect on how you go about your day. I straight up loved those old-school monograms on vintage printed linens and wanted to make them at a more accessible price in some really cool colors, so we started there. But I think from the very beginning, I wanted to figure out what products are going to make people feel happy and joyful and make their lives easier and make them feel great about themselves. With fashion, at first I thought I didn’t know enough—I never studied it, or I don’t have good enough taste, all those insecurities—but in the end, I’m so happy where we are, and I wouldn’t change a thing.
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