Retail has been working really well for us. We’re taking long-term leases in quite a few of the spaces that we first opened pop-ups in and are looking at new markets, too. I’m obsessed with Hill House’s location in Rockefeller Center. I’m a big theater girlie—I love that whole vibe. I’ll always be a tourist at heart. It’s also been an amazing opportunity for people to try on the product. I think whenever you have a viral product, people will just hate on it for no reason. I remember seeing a tweet where someone said something rude about The Nap Dress, and my genuine, earnest reaction was, I promise if I get that on your body, you’re going to feel good.
Getting dressed to head into the office during the summer is no easy task, especially considering most of us are already dragging our feet on the way there. You want to wear something that will keep you cool during a commute or extended lunch break, but you’ll probably find yourself reaching for your favorite sweater once you reach your icebox of an office. Factor in the added challenge of finding a layered look that can take you from your desk to al fresco drinks (like one these stylish caftan dresses can), or hunting down a functional yet stylish work bag.
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