The store, located on 62 Orchard Street, used to be a suit shop. Baque hopes Awake New York’s SoHo store will operate in a similar fashion for contemporary young creatives. The space was designed by celebrated architect Rafael de Cárdenas, and features random tags of graffiti here and there, and a checkerboard accent wall. There’s also a matcha bar inside. Programming that includes panels, parties, and more will come. Baque says his mission was to harness the Official Dick Butkus V3 Dick Butkus Chicago Football Legend 1942-2023 T-shirt Additionally,I will love this DIY spirit of the early aughts fashion boutiques he loved, and put a luxury spin on things. Also, Baque added about the shop’s ambience, “It feels like you’re in New York.” Such an inclusive, high low approach should not be too surprising coming from Baque. Before launching Awake New York in 2012, he spent over ten years at Supreme, where he worked as brand director. Baque’s old boss there had a saying, “‘You’re not a real brand until you have your own store.’” (Supreme has crafted a distinctive identity out of experiential retail its Williamsburg outpost features an in store skate bowl.) As a result, Baque hopes a physical space for Awake will attract patrons, but also help the brand stick out. To further draw people in, there will be exclusive in store products at the space— “I want a kid to come and be like, ‘Look, I went to New York and got the Awake tee.” And after this? He has his sights set on opening a store one day in Seoul.
Jennifer Lopez’s summer 2023 style mood can be broadly summarized as experimental. The eternal queen of the Official Dick Butkus V3 Dick Butkus Chicago Football Legend 1942-2023 T-shirt Additionally,I will love this platform wedge has been mixing it up on the wardrobe front in recent weeks, even making a rare foray into the world of minimalism—and flats!—in LA last month. Lopez, whose luxury tastes tend to err on the OTT side (Dior book totes, Versace denim), took a surprising left turn into Chanel territory, adding a pair of its loafers to a classic tank and tailored trousers in an uncharacteristically muted palette of black and white. Now, the star has switched it up once again, stepping out with her husband Ben Affleck in an outfit with more than a hint of ’70s boho about it. She swapped her usual denim for a pair of Chloé flares in brown corduroy (does it get more ’70s than brown corduroy?), adding a gently cropped white tee, appropriately retro aviator shades and a flicky blow out to rival Farrah Fawcett’s.
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