The look was one key part of Gray’s mission with the slightly surrealist visual, which sees a grocery store—employees and shoppers included—suddenly turn into a venue for some high voltage synchronized and choreographed dancing. I wanted the Never Ending Song music video to be the example of what we all wish we could do when our favorite song comes on,” Gray explained of the visual. “You’re snapped into your own little world, where suddenly everything feels like a music video. Your walk falls into the beat, your outfit feels a little cooler—you just want to sing along. I’ve had so many moments in life where Ive been at a grocery store, in school, anywhere in public and just desperately wanted to break into a full blown lip sync dance break, but couldn’t. Never Ending Song is that kind of song.Check out the full visual for “Never Ending Song” below!
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