Out of the Ordinary vintage—OOTO London for short—provided many looks for the film, helping Yates realize Gaga’s numerous outfits with historical accuracy. Vintage dealer Calum Blyth gives Smith and Yates a tour of the archive, and Smith even gets a Gucci-worthy makeover from the Oscar-winning costume designer. Watch it all unfold in episode four of Good Morning Vogue. “We’re having a Hitchcock moment,” Erdem Moralioglu says during his surprise encounter with Polly the peregrine falcon. Vogue’s ploy to draw the erudite designer out of his bustling East London studio for a breath of fresh air during the final sprint to his spring 2022 show has paid off. He is well known for his encyclopedic knowledge of literary and historical references—today’s chat centers on the cinematic adaptation of British author Daphne du Maurier’s classic horror novel The Birds—making Erdem the brand synonymous with great female heroines of fiction and history; each season they are front and center in the designer’s ornate fashion storytelling.
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