At first, Baque balked at the suggestion a retail space is a risky and costly undertaking. But three years later, Baque finds himself fulfilling the late Alboh’s appeal. “I realized there was a gap for today’s generation,” Baque says. “Where are the great stores for them to go to like I did when I was kid?” The first brick and mortar shop for Awake New York, located on 62 Orchard Street, opened last week. The store will dish out hoodies, graphic print tees, checkered polos, and other ’90s skatewear tinged garb. The permanent outpost will be a great place to shop, Baque promises. But that’s not necessarily the space’s raison d’etre. “My goal is that people come here and it’s not so much about the transaction,” Baque says. He has fond memories of spending hours outside some of his favorite shops, simply skating and conversing with friends. “I wasn’t forced to buy anything when I hung outside these stores.” Besides, when Baque finally had the funds, he always paid the favor back. “When I made my first checks, I’d go back inside those stores and spend the money,” he says.
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